Hyundai Genesis Mobile Site
The team at Innocean were looking to push what a mobile experience could be for the Hyundai Genesis. Typical actions like visual browsing/exploring and building a car were combined into a single experience – the car you were building would appear in all photography, with dozens of trim and color variations. To match this innovative site, the team based design & production off of Google Ventures’ design sprints – designs would get into prototypes for user testing nearly every week. User feedback was very positive and responsive designs were created for desktop/tablet experiences.