Giantology

  • Skills:
    Art Direction, Design
  • Studio:
    TBWAChiatDay
  • Client:
    Playstation

A massive online viral campaign and alternate reality game (ARG) spanning six fake websites across five countries, four viral videos in different languages, countless fake documents and images, and even two working international numbers. All to keep the fans thinking about giants. The game surpassed one-year projected sales in just six weeks.

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