Infiniti: Rich Media

• Skills:
  Art Direction
• Studio:
  TBWAChiatDay
• Client:
  Infiniti

Rich media ads to promote Infiniti’s limited promotions for summer and the launch of the new M series. For the M launch, rich media used light gestures from the broadcast spots to highlight car features. For the summer event ads, the challenge was in bringing the beautiful artwork from psyop.tv to life online in an organic way that tied into the broadcast spots.