Usain + GT-R

  • Skills:
    Art Direction
  • Studio:
    TBWAChiatDay
  • Client:
    Nissan Global

Content created to support the launch of a new global Nissan campaign featuring Usain Bolt and the Nissan GT-R. The centerpiece of the content was a video comparing the world’s fastest man with the world’s fastest consumer-grade supercar. It was incorporated into an innovative new distribution template known as Spotlites, created by TBWA to allow brands the ability to embed and update content easily across any web platform, from banners to blogs to full sites. Work was done with the very talented creative director/writer Glenn Sanders .

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